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Rice rice baby.

 

Bringing new waves to a traditional spirit. SoGood Saké is made with rice grown, milled and perfected in California. Inspired by West Coast surf culture, SoGood Saké introduces new ways to enjoy saké for any occasion. 

SoGood Saké
Pearlfisher

 
 

Agency — Pearlfisher
Role — concepting + neck label design
Tools — Ai

 
 

Process + exploration