Bringing new waves to a traditional spirit, SoGood Saké pairs California-grown rice with West Coast surf culture for a bold, modern take on saké. Crafted in collaboration with the team at Pearlfisher, the design celebrates laid-back luxury and invites new ways to enjoy saké — anytime, anywhere. I partnered with the Pearlfisher creative team to build SoGood Saké's brand identity and packaging design from the ground up, giving a traditional spirit a fresh, West Coast point of view. That identity carried directly into packaging, built to feel laid-back yet elevated — a look as good on a shelf as it is on the sand.