Figma SKOMO (Sales Kickoff & Marketing Offsite) is the company's annual internal gathering. This event aligns global teams, celebrates Figgy award-winners, and previews highly anticipated new product rollouts. Produced in partnership with Bash Creative, this internal flagship event brought together Figma's global sales and marketing teams in Miami, Florida for a multi-day experience. As lead designer on event production, I partnered closely with Bash Creative and Figma's internal stakeholders from concept to delivery — expanding Figma's internal SKOMO design system to meet the demands of large-scale production. That meant translating a digital-native visual language into physical materials, environmental scale, and the sensory context of live events across four distinct venues. The real challenge wasn't designing within each space, but across them, so the experience felt seamless from one venue to the next. Together, we went beyond producing assets — shaping the design decisions that carried Figma's story through every format and touchpoint.